newyorker

Abercrombie & Fitch’s No-Go Logo

newyorker:

Abercrombie & Fitch C.E.O. Mike Jeffries announced that the company will drop its once-ubiquitous logo from its clothing. Vauhini Vara reflects on the decision:

“Kids today seem less interested in the aesthetic of conformity-through-consumption that Jeffries, and the company, still seem to advocate. They have other ways of expressing who they are—through the language they use on social media, for example.”

Photograph by Rolf Vennenbernd/DPA/AP